‘finding the magic’
Small identities
SCENARIO manages a variety of brands, some of which are large, while others require only a small identity. However, even for small identities, we apply strong conceptual thinking.
We work with a range of talented individuals/small organisations to develop their brands. First, we will discover the unique voice, the market environment, key considerations and the appropriate tone. Then we bring this to life visually. It’s an exciting process for everyone.
Brand creation
Institute of Agrifood Research and Technology & New Zealand’s Plant & Food Research
For over 20 years, this partnership has focused on creating a world-first apples and pear breeding programme for hot/warming climates. This inspired an identity filled with symbols and elements within an appropriate corporate tone. Applications included a website, PowerPoint presentations, pull-up banners and pins.
READ MORE >>
Brand identity
BlueGreen
BlueGreen provides proven ecological expertise. Innovative thinking and the relationship between the natural and built environments were reflected in this identity by the juxtaposition of colour placement in the logotype, down to the typographic line shapes, which contain subtle birds and fish. Applications ranged from a website to PowerPoint templates.
Brand identity
Barry Jordan
Barry Jordan is a respected commercial and financial specialist. This identity strongly reflects this. Barry’s financial background demanded a mathematically perfect font, while the lens that Barry applies is reflected in the circular BPJ stamp. The straight-on focus in the symmetrical image reflects the balance in mediations. Applications ranged from a website to business cards and notepads.
Brand evolution
Trustees Executors
Trustees Executors provides private wealth, corporate supervision, and fund administration services. Our brief was to evolve the original logo (retaining the heritage) and create simple sub-brands. The textures bring together the old and new, with financial connotations (a nod to old bank notes) combined with modern, vibrant colours in innovative swirls. Applications included business cards, ad templates, and everything in between, from pull-up banners to vehicle graphics.
Brand identity
Jack Hodder KC
Jack is acknowledged as one of the country’s foremost litigators. This identity positions Jack at this gold standard, and the words ‘Clarity, focus, judgement, and experience’ further elevate the tone. Identity applications ranged from a website, business cards, interior plaques, to advertisements.
Identity
SixStar (funded by the Philanthropic Charitable Trust)
SixStar provides training scholarships for hotel management, so this identity was centred around encouraging and enabling people to apply so they could achieve their dreams. It is vibrant, positive, and aspirational. Applications ranged from a website and photography to forms, work books, explainers, business cards and gold pins.
Brand identity
Bruce Klein
To reflect the innovative way this Building Code specialist thinks, we turned the K on its side. This clever twist also symbolises hands/wood coming together, and turns your typical house shape on its head. This identity was very apt for a creative, lateral thinker. Identity applications included a website and business cards.
Brand identity
CloudSpec (Marama Labs)
CloudSpec is a product developed by a company that is leading the world in modern spectroscopy. This identity visually represents this focused, world-class vision. Visuals and core assets were supplied to the client, ensuring they had all the necessary tools to create a range of applications.
Brand identity
JXB Space Systems
JXB's superconducting plasma thruster produces spacecraft propulsion systems that will make travel into deep space more economical. This called for an identity that is dynamic, fast, and futuristic, with whooshing movement and bold, clear type. Applications ranged from PowerPoint templates to business cards.
Brand identity
Liquium
Liquium reimagines a future where clean ammonia will be pivotal to decarbonisation and energy security. It was this transformative vision that inspired the look and feel of this identity. Applications ranged from a website to PowerPoint templates.
Brand identity
Advemto
As spectroscopy is the study of objects/materials based on colour patterns (wavelengths), our brief was to incorporate a specific spectrum of colours. This was a ‘wildcard’ design option, where we paired the rainbow with a hummingbird whose wing movement is synonymous with speed. This identity was extended to a PowerPoint template and business cards.
Brand identity, logo, look and feel, website, business cards and powerpoint template
Bontia Bio
Bontia Bio is a synthetic biology company that is accessing nature’s bioactive armoury to address problems in animal health and agriculture. This inspired the look of this identity, which was applied to a website and business cards.
