‘campaigns have a specific, measurable objective’
Campaigns
Effective campaign design helps you stand out, build brand recognition, and ultimately drive the desired actions.
A strong conceptual design and a single-minded proposition in a campaign can capture attention, evoke emotions, and make a lasting impression on the audience. This can lead to greater awareness and a change in behaviour. Here are some examples.
Nationwide public awareness campaign
Te Uru Rākau – New Zealand Forest Service and the Forest Growers Levy Trust
This campaign celebrates the diverse uses of wood and aims to educate the public about the numerous benefits and innovative activities within the industry. The campaign was applied to several digital and print-based applications, including advertisements, social media, websites, posters, and exhibitions.
READ MORE >>
Collective agreement negotiations
PPTA Te Wehengarua
This campaign advocated for prioritising teachers to create a stronger, more prosperous New Zealand. An initial brand strategy, including workshops, created a clear vision for this identity, which was combined with a mangopare (symbolising strength and termination). Various digital and print items were designed for this campaign, ranging from advertising to digital tools, posters and social media tiles.
READ MORE >>
Internal safety campaign
CentrePort Wellington
CentrePort is committed to achieving a Zero Harm goal for all people entering or working on our site. This campaign, developed and designed by SCENARIO, brings this vision to life. Various digital and print items were created. The campaign took many forms – from a website to packaging, interiors, notepads, and bags.
Awareness campaign
KiVa (anti-bullying programme)
KiVa is an evidence-based anti-bullying programme developed in Finland. This was an awareness campaign designed to increase the programme's presence in more New Zealand schools. Various digital and print items were created. The campaign was launched with an initial A4 document sent to all principals (opened by PAs) and later expanded into merchandise and an exhibition stand.
Collective agreement negotiations
PPTA Te Wehengarua
This campaign called for improvements in working conditions for teachers to ensure a sustainable and fulfilling teaching profession able to deliver the best for our young people. The campaign was underpinned by a comprehensive piece of research involving parents and teachers. The research was invaluable in helping to shape a strong visual identity. Various digital and print items were created, ranging from advertising materials to downloadable tools.
READ MORE >>
Responsible Gambling Campaign
Pub Charity Limited
Pub Charity supports venues, enabling them to provide a safe and secure gaming environment. "OK to play?" was the perfect campaign tone, as it was a non-confrontational way for venue staff to prompt players to consider if they are gambling safely and to be mindful of signs of problem gambling. This campaign featured sports-inspired copywriting phrases to create a friendly and approachable tone, and the colour is in a highly visible yet positive yellow. A media campaign was launched, and the message was then applied to a range of digital and printed applications.
Charter schools campaign
PPTA Te Wehengarua
This campaign advocates for a robust and adequately funded public education system. SCENARIO designed the lock-up to build upon awareness generated from previous PPTA campaigns. The strong vertical placard shape stands proudly. Applications ranged from social media assets to lanyards.
End victim blaming campaign
Manaaki Tāngata | Victim Support
Manaaki Tāngata (Victim Support New Zealand) came to us to work with them on developing a campaign to raise awareness of victim blaming. The campaign was the largest in Manaaki Tāngata’s 37-year history. It reached nearly 570,000 people on social media alone, and over 2,700 people pledged to end victim blaming. The campaign has been positively received across the country and even internationally, with Victim Support Europe describing it as a ‘Landmark Campaign’.
READ MORE >>
