‘an effective and fair
takeovers market’
Multichannel brand – Takeovers Panel
About
The Takeovers Panel was looking for a brand refresh and a new website that would support their position as regulator, and help communicate the important messages that guide and shape an effective and fair takeovers market. As a small organisation, the Panel also needed the tools that would enable it to carry out much of its communications in-house.
Approach
Brand DNA work underpinned the development of the visual identity and helped the Panel communicate the work it does and the way it operates. A new logo and a suite of supporting elements have provided a unique, robust, and cohesive system to take the Panel forward. The new website supports the brand and provides a clear and easy-to-navigate tool for communicating with its wide range of stakeholders.
Outcomes
The brand sets the perfect tone. Reliable, authoritative yet approachable.
The brand continues to build on these key messages, as it evolves slightly in response to changing environments – but most importantly, it still communicates clearly and effectively to its key audiences.
