‘supporting and
celebrating local arts’
Anniversary collateral – Stagecraft
About
Scenario has supported local non-profit theatre group Stagecraft for almost 20 years. To celebrate Stagecraft’s 60th anniversary, we wanted to do something fun, vibrant and celebratory – and of course, theatrical.
Approach
A clever concept was developed that represented the creative idea of what theatre is all about, which is ‘MAKING’ a scene. The concept translated into a range of fun collateral to support the weekend’s activities, such as invitations, posters, party collateral and mementos such as t-shirts.
Outcomes
This was a special event for the Stagecraft membership – and having such a strong visual theme to help bring the celebrations to life made it even more so.
It helped bring people together – some who had not been near the theatre for years. It made a strong statement that delighted and connected the current, previous and extended Stagecraft community.
And it helped build great memories of a truly special weekend. Stagecraft members obviously loved the design – as they can still be seen wearing their t-shirts and hoodies around town a couple of years later!
