‘ensuring
fairness’
Multichannel rebrand – PPTA
About
PPTA Te Wehengarua is the professional association and union of teachers and principals committed to improving secondary education for New Zealand students.
More than 25,000 PPTA Te Wehengarua members are working in schools across the motu to ensure all young people in New Zealand have equitable access to a high-quality public education.
Teachers employed in state and integrated secondary schools, area schools, technology centres and community education centres are eligible to join.
SCENARIO was asked to update the visual identity to support this important mahi moving forward.
Approach
Combining learnings from previous projects and mini workshops, we worked through the core needs and the tone and story for this rebrand.
Different textures were developed, based on symbolic tukutuku panels, to add depth and meaning to this important mahi.
Outcomes
We created a design presents the PPTA as modern, credible and professional. It also united the union by giving it a look and feel to rally behind.
It was also easy to implement – with so many strong elements within the brand kete, it has meant the brand continues to cohesive, long after this branding work was done.
