Internal engagement – NZOSL
About
New Zealand Oil Services Limited (NZOSL) is strongly committed to its four company values and was seeking a design approach to promote them more widely internally. With an operation spanning a head office in Wellington and eight busy terminals across the country, the approach needed to be both unique and eye-catching, yet unifying.
The values aimed to recognise the company’s significant investment in its people and support the building of a strong team culture. Staff had a lot of input into their development, which created a great foundation for bringing them to life across the company.
Approach
NZOSL had built up a great deal of energy for their cultural transformation, so we wanted our visuals to be bright, uplifting, and inspirational. We developed a design system based around ‘a community of individuals’, with each icon representing the individual in an active environment.
This design system enabled us to redesign the company-wide Code of Conduct and other strategic collateral. We have worked closely with the client to ensure both the design and tone of voice align with the company values.
Outcomes
The graphics and wider collateral have all been well received across the company, creating instant recognition and promoting discussion around the company’s values. The terminal sites and the head office have received a makeover with entrance wall graphics proudly displaying the values icons.
The design system has grown and evolved to be applied across other corporate and internal communications collateral.
