Multichannel Brand – Iron Duke

About
When former Chief Executive of Business NZ Phil O’Reilly set out to establish his own consultancy business, the challenge we were set was clear: to develop a brand worthy of someone with enormous presence and status in business circles both within New Zealand and overseas.

Approach
Phil’s new company name was Iron Duke, the nickname for the Duke of Wellington, and out of this our creative concept was born: the Duke and his horse Copenhagen formed a formidable pair, going into battle together for 17 years.

Outcomes
Our ‘Copenhagen’ highlights the sense of partnership that is at the heart of Phil’s business relationships. The Iron Duke brand exudes quality at every turn, from the creative elements and execution to the choice of materials and the production values. Like Phil, it also stands out from the crowd, winning awards for both design and print.