‘an accounting
firm with a
healthy balance’
Multichannel brand – Darvill Mellors & Co.
About
Darvill Mellors was established after four colleagues left one of the ‘Big 4’ professional services firms because they wanted to do things a bit differently. These senior financial specialists know the numbers are critical, but they also believe there’s a bigger story that leads to greater success. This bigger story was about people and making real human connections. So, while they always have an eye on the best financial outcomes, they’re committed to making the journey as enjoyable as possible for everyone – whether it is the client, an employee, or the wider community.
Approach
An initial workshop kicked off the branding process and quickly revealed what a truly passionate group these accountants are. What became apparent was a desire to look beyond the bottom line, and create a company where everyone – client or employee – could become part of their special family and get the results they want on the paths they take. The brand strategy that evolved has driven a brand identity that evokes a positive journey towards both financial and personal success.
Outcomes
The end result was a brand that focuses on a desire to do more. This was articulated through an emphasis on the ampersand ‘&’, as it not only denotes the concept of going further but is also strongly suggestive of collaboration and added value. The fonts, colour and imagery (of Wellington) are reminiscent of nostalgic feel-good holiday posters, that remind us of that great feeling of being by our harbour on a sunny day, with the occasional seagull watching over us as we all continue on our own business/financial journeys and successes.
Multichannel applications include strategy and brand development, which was applied to print, digital, office signage and promotional items.
