Join the club
Brief
Registered Master Builders were launching a recruitment drive to encourage builders to join New Zealand’s number one membership organisation in the building sector. We were tasked with getting the message out there about all the great benefits on offer.
Approach
Our primary target audience was young builders setting up their own business – and just as a good builder never goes anywhere without his tools, RMBA has some essential tools available to members to help them manage and grow their business. And so the ‘Six Tools’ member benefits toolbox was born.
Outcome
With strong visual elements created from the ‘reveal’ of opening up a toolbox, and the exploration of the six tools inside, the Six Tools brand has proven to be visually striking and able to be applied across a wide range of materials – from trade show stands to digital applications for social media.
