Breathing new life into private healthcare

With attendance numbers rapidly falling, the future of private healthcare provider Acurity's annual conference for General Practitioners was uncertain. We were asked to help breathe new life into the conference and make it a ‘must’ in GPs’ calendars.

Our concept for the conference – ‘Connect’ – is a true embodiment of the role of the conference – to connect GPs with information and techniques, with learning opportunities, with Acurity’s specialists, and with one another. It has been applied to a wide range of collateral promoting the conference and as part of the event itself.

The new approach has seen an average 50% increase in registrations each year since it was first launched: this is a brand with longevity, which continues to see the annual conference go from strength to strength.