Making New Zealand's roads safer

With almost 1.5 million members and over 110 years of history, the AA is one of New Zealand’s most respected brands. They're also a voice for their members and over the past year we’ve had some great opportunities to get those messages across.

A feature of all the work we’ve done for the AA is the clear and engaging approach to communicating what is often quite complex information and messages. Bold headlines, clear navigation and engaging infographics all combine to deliver easily digestible information.

The projects we’ve been involved in have ranged from a summary of member surveys packed with nuggets of information, to papers highlighting key safety concerns and advocating for more to be done to protect New Zealand’s drivers.