World Cup Poster 2014
Ahhhhhh, the Football World Cup, or ‘soccer’ World Cup as the Kiwis in the office insist on calling it! The beautiful game, the samba party… jumpers for goal posts… Such was our passion for what has to be one of the best tournaments in living memory, we thought we should honour it and pay homage in the best way we know – creatively.*
So we created a Limited Edition poster – just 64 of these – individually numbered. One for each game of the 2014 World Cup. Printed by our good friends at Pivotal + Thames in Brazilian yellow and green (Pantone Yellow and 354) of course.
But the footballing detail doesn’t end there. The font used, as the aficionados amongst you will know, is Mexellent, inspired by the famous Lance Wyman Mexico 1970 World Cup logo. The ball (top right) is a nod to possibly Brazil’s greatest World Cup triumph, their 4-1 win against Italy, again in 1970. People consider them the greatest ever World Cup team, winning every match in the tournament (sadly this year’s team came nowhere close).
The poster itself is laid out in a traditional 4-4-2 formation, although after Germany’s success with 4-3-3 maybe the final whistle has been blown for the classic!? Each poster includes all the results, a few key stats from the tournament and each of the 32 national flags in order of their Word Cup ranking. It’s beautifully wrapped in a design based on the 1970 World Cup ticket with the hexagonal pattern taken from this year’s goal net design and sealed with the 1970 ball. Its commemorative tube reflects Brazil’s team colours – no mean feat given we had to source the tubes and ends from different ends of the world – making this a truly World Cup winning piece of design.
* Okay, we also wanted to show off a bit by designing something to get you to look at our new website. And, like the poster content, here at Scenario we’re all about results.
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