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Victoria University Faculty of Law

Postgraduate campaign

We have recently completed a range of projects for the Law Faculty at Victoria University. Our goal was to create a look that reflects the prestige of the Law Faculty and its unique characteristics, while still sitting within the umbrella of the university’s overall branding.

 

Traditionally, university collateral mainly focuses on the student market – crucially for the work we were doing, the designs needed to speak equally to the Faculty’s growing professional audience.

 

We chose Wellington imagery to highlight the Faculty’s unique place within in the heart of the capital – indeed across the road from the seat of government. This imagery aligns with the university strapline – ‘Global minded. Capital thinking’. Photography of local sculpture has been a feature – a focus on intellectual pursuits. The colours have been altered to create an almost ethereal look, with a result that is considered and thought provoking. We recently completed a suite of materials on a range of postgraduate courses – a prospectus encompassing the entire postgraduate offering and a series of factsheets to promote individual courses. The series features a set of steps in a recognisable Wellington waterfront landscape, a nod to the concept of ‘stepping up’ and enhancing and advancing one’s career.

 

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