We developed a photo album concept based around the company’s strapline ‘the energy to do what matters’. The report’s textured black cover reflects a leatherbound book, while a 12-page photographic introduction placed real Greenstone team members, stakeholders and customers in New Zealand landscapes saturated with green hues to tell the story of what matters to them.

The main body of the report is more conventional, but retains a focus on the uniqueness and passion of this new company – the CEO is photographed out of the boardroom on the waterfront, surrounded by native bush and the urban landscape. Senior managers are shown in a Polaroid treatment engaged in their own personal passions – with a Kiwi flavour! – be it fishing, sailing or the races.