We developed an eyecatching look and feel based on CentrePort branding but specific to the event, so that the messages were reinforced wherever they caught people’s eye.

Then we made sure that people had lots of opportunity to find out about it, developing flyers, billboards, and bus shelter and media advertising.

The end result was a highly successful day for the port with a greater turnout than ever before – and many more Wellingtonians young and old who now know what CentrePort is all about.