Forest Owners Association
While the New Zealand Forest Owners Assocation (FOA) had previously had a presence at Mystery Creek Fieldays, this year they wanted to have a display that would really stand out, and an offering to visitors that would really get them engaged. The message for farmers was that planting commercial pine trees was a great way to get a healthy financial return from a less productive block of land.
We created the tagline and logo ‘Get more from your Block’ to headline a targeted campaign that featured at Mystery Creek (display stand, t-shirts, competition collateral) and also across a series of advertisements.
A major component for the Fieldays stand was the development a number of information boards using charts and infographics to explain the detail around the financial and other benefits of commercial planting. The examples and data outlined here were backed up by supporting statements from experts such as council staff and economists.
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