Helping MTA create an online toolbox for their members to access, engage with and truly benefit their businesses created the foundation for an immersive project for the team. From developing a deep understanding of the content, defining the information architecture and meeting the business goals to developing a simple yet beautiful user experience the site represents a near perfect process of website creation and development.
The highlights include creating menu systems for both desktop and mobile that really do make user sense, presenting user-specific imagery and information throughout to get what you want faster, and restructuring entire sections such as Health & Safety to ensure users don’t feel overwhelmed. Creating a site that’s quick, intuitive and responsive, not to mention good looking – and of course, on brand – is something both MTA and we are very proud of.
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