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Coastal Oil Logistics Limited

Identity

Coastal Oil Logistics Limited (COLL) is a joint venture between New Zealand’s major petroleum suppliers – BP Oil New Zealand Limited, Mobil Oil New Zealand Limited and the Z Energy Group. COLL transports refined petroleum products from Refining New Zealand at Marsden Point to the 10 coastal ports around New Zealand.

 

We were asked to develop a logo and look and feel that would better define COLL’s role as a vital link in New Zealand’s petroleum supply chain to a range of audiences. The logo marque is a visual depiction of the supply chain link – it represents a strong, continuous cycle that’s efficient, reliable and absolutely seamless.

 

The brand colours reflect the marine environment, while avoiding the brand colours of the various organisations that make up the joint venture, and the beautiful interwoven shapes in the logo are reminiscent of sailor’s knot – and demonstrate the close connections that COLL represents.

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